Design Thinking_Einstellung Effect
Design Thinking is an interesting phrase. I keep seeing it referenced a lot and yet I wonder if most people using it understand it? I have heard it from successful “designers” who seem to practice the exact opposite of what they keep harping about. This morning I came across a very well written article Minimizing the Einstellung Effect in Design Thinking: How to Arrive at Innovative Solutions by Diminishing Cognitive Bias by Dana Mitroff Silvers . The author talks about how, instead of focussing on innovation through design thinking, design teams tend to focus on the “tried and tested”. In an atmosphere of intense competition and cut throat fees, design firms are constantly trying to cut down on the process and focus more on the deliverables. Whether the design solution works for the given design problem or whether the team “fall in love with what is front-of-mind, thereby missing opportunities for fresh, new ideas”, designers need to pause and introspect. In the race to pr...