...non periodic oscillations...

This very interesting piece of research - "The business value of design" ( link ) by Benedict Sheppard, Hugo Sarrazin, Garen Kouyoumjian, and Fabricio Dore, published by McKinsey Design - talks about how design affects a company's bottom line. What I found interesting while reading it was that I have seen a lot of organisations whose core business is design yet they do not understand it entirely. They make the same mistakes or lack the same commitment towards a design led approach to their own business as mentioned in the article. Design organisations get tied down by the lack of design in their own internal processes and business outlook, all the while trying to sell a “design product” to a client, claiming how it will improve their life or business. This is one of the main reasons why most designers live a chaotic and disoriented life, taking pride in their utter inability to streamline even the basics. This attitude is sold to the world as the romantic...

Design Thinking is an interesting phrase. I keep seeing it referenced a lot and yet I wonder if most people using it understand it? I have heard it from successful “designers” who seem to practice the exact opposite of what they keep harping about. This morning I came across a very well written article Minimizing the Einstellung Effect in Design Thinking: How to Arrive at Innovative Solutions by Diminishing Cognitive Bias by Dana Mitroff Silvers . The author talks about how, instead of focussing on innovation through design thinking, design teams tend to focus on the “tried and tested”. In an atmosphere of intense competition and cut throat fees, design firms are constantly trying to cut down on the process and focus more on the deliverables. Whether the design solution works for the given design problem or whether the team “fall in love with what is front-of-mind, thereby missing opportunities for fresh, new ideas”, designers need to pause and introspect. In the race to pr...